Investment Philosophy

Prima is a patient investor ...and not a spender.

Our philosophy is based on three tenets.

Credit Selection

Prima has a rigorous diligence process for analyzing real estate.

Relative Value

Focus on high risk-adjusted returns.

High current income.


Boost returns.

Manage portfolio concentrations and duration.

Prima Does Not Invest in the Following:

  • Hotels/Motels
  • Development/Significant Renovation
  • Land
  • Gaming
  • Healthcare/Nursing facilities
  • Mobile Home Parks
  • Special Use Assets
  • Conduit/Fusion CMBS